Month: April 2015
11 Ways Marketing Is Like Dating
11 ways marketing is like dating.
1. Always look your best.
Your brand sends a powerful visual message about who you are. Will you wow them or disappoint? It’s all up to you.
2. Less about you. More about them.
Tell your customers what’s in it for them, and not much else. Droning on and on about yourself is a buzz kill.
Here’s how to write a customer-centric value proposition.
3. Don’t come on too strong.
You don’t like a hard sell and neither do your customers.
4. Don’t be cheap.
Cutting corners will make your company look cheap and does not inspire confidence.
Learn how to budget for marketing success.
5. Keep it classy.
Trashing the competition says more about you than it does about them, and not in a good way. Take the high road.
6. No one likes a phony.
Potential customers want to see the real you. Authenticity builds trust and respect.
Find out why authenticity matters more now than ever before.
7. Show some personality.
Distinguish yourself, because “solutions providers,” and “one stop shops” are a dime a dozen. What is it that really makes you special?
8. If there’s a connection, you’ll feel it.
Emotion is your friend. The best marketing moves people. Make your customers feel something and they will remember you.
9. Forget about love at first sight. Building relationships takes time.
You can’t launch a campaign and expect sales to roll in the next day.
Start with a plan. Follow these 6 steps to aerospace marketing success.
10. Leave them wanting more.
From websites to ads, leave something to the imagination. Give your prospects valuable information when and where it’s appropriate, and give them a reason and an easy way to get in touch.
11. If everything clicks, they’ll call you.
But not until they check you out online. This could be the difference between success and failure. Get your digital house in order.
Find out if a new algorithm change will impact your Google search ranking.
What the Google Algorithm Change Means to Aerospace Marketers
Ensuring that your website is mobile-friendly has always been important. Now it’s becoming essential. Google recently announced an upcoming mobile algorithm update that will use a website’s “mobile-friendliness” as a ranking signal. Starting April 21, websites will not appear in mobile search results unless they are optimized for mobile viewing, either through a responsive design or a separate mobile website. Read Google’s announcement here.
Why should I pay attention?
Simply put, if your website does not comply, prospects may not be able to find you. Mobile device usage is on the rise. The new generation of decision makers is constantly in touch on smartphones. Search Engine Land reports that roughly 29% of all search queries online are done on a mobile device (tablet or smartphone) and that percentage is consistently growing. Even if your company isn’t actively advertising online, Google Think Databoard’s research insights indicate that more than 50% of smartphone users have performed a mobile search after seeing an offline ad.
What is a mobile-friendly website?
Mobile-friendly websites are specifically created for viewing on a mobile device or tablet. Websites that are mobile-friendly offer a presentation that highlights important information and is easy to navigate.
Here are two websites viewed side-by-side on a mobile device.
The Lockheed Martin website is mobile-friendly; the website has larger type and the news is easily accessible. This website also features the universal “hamburger” menu in the top left that will expand to a mobile menu, allowing visitors to easily browse different pages. The Boeing website is not mobile-friendly. There is a lot of while space at the bottom and the text is small and hard to read. A website visitor to the Boeing website would have to pinch and zoom to complete a menu selection.
April 21 is soon – how do I become mobile-friendly?
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Complete Google’s Mobile-Friendly test here. Enter your website’s URL and Google will instantly share how the Googlebot will see your page
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If your website isn’t mobile friendly, contact your internal IT department, web developer or BDN Aerospace and discuss how to create a mobile-friendly website.
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Add Google Webmaster Tools to your website. This is a platform where Google will share information that can help improve your site’s search results rankings.
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While you are checking your website, it’s a good time to do an overall SEO check: update your blog and make sure that meta titles, meta descriptions, and image alt tags are present.
