Month: November 2016
Audio: Let’s Talk About Google AdWords
There’s a lot to love and to learn about digital marketing. It’s a broad and ever-changing topic, and the source of many questions from clients and prospects. We are often asked specifically about Google AdWords. It’s a highly affordable and trackable marketing tactic, which are big draws for aerospace marketers. More specifically, it’s defined as an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The service is largely focused on keywords.
In addition to asking what AdWords is, people often ask us how it works…and if it works…in our industry. The old schoolers will tell you no and laugh you out of the room. We will tell you yes — but it’s not an unqualified yes. Your success with Google AdWords, like any marketing tactic, depends on understanding the tool, your audience and your goals for each campaign.
In this week’s audio program, Nick Markwardt interviews BDN team member Sarah Stanczyk, who walks us through this powerful marketing tool, offering useful information and tips for success every step of the way.
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Want to know more about digital marketing for aerospace and defense? Here’s some additional content you may find useful:
Audio: Highlights from NBAA 2016
Last week, several members of the BDN team attended NBAA’S Business Aviation Convention and Exhibition — the world’s largest business aviation trade show. This venue has proven to be a bellwether of trends and economic vitality for the civil aviation market. All of the major players in business aviation were well represented in Orlando, and while the total number of exhibitors may have been up, consensus was that attendance numbers were flat. That’s not to say that there weren’t new products and announcements to get excited about, only that it was “business as usual” at this annual show.
In this week’s audio program — recorded at the end of day two of the conference — business development executive Ashley Cutler and senior designer Nick Markwardt discuss their observations and highlights from this year’s show.
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Download our 2017 A&D Trade Show Directory here. We will continue to add events as organizers finalize and make those details available.
Editor’s Note: Nick references the Wittman Museum while describing the EAA experience. It is actually the EAA AirVenture Museum at Wittman Regional Airport.