How to Use Content Marketing to Your Advantage
Have you been considering hiring an outside agency? Is it out of your budget or not the right time? Don’t worry, but do start leveraging the vast amount of content marketing now available. Just because you may be unable to tap into the expertise of an outside agency does not mean that you have to miss out on all of their helpful resources. Use them to your advantage.
According to Gartner Research by 2020, customers will manage 85% of their relationships without talking to a human. This is where content marketing comes in. By creating and then sharing helpful resources to both clients and prospective clients, content marketing engages customers before they have ever even picked up the phone.
Some BDN favorites include Hubspot, Marketing Sherpa and the Content Marketing Institute.
BDN also has some very helpful resources available at no cost, including the PR Tool Kit, a truly excellent resource.
Curious to learn more about aerospace marketing? Check out these popular BDN resources. They are free and easily available for immediate download.