Budgeting for 2016

Budget is always an important driver when developing marketing plans and strategies. But how much should your company really be investing in marketing? How much do other companies spend, and how are budgets being allocated? What can you expect in return?

There is no one-size-fits-all answer, but this industry-specific guide to budget planning, including trends, benchmarks and best practices, is a great place to start.

Click here to read the full whitepaper.