Last week, several members of the BDN team attended NBAA’S Business Aviation Convention and Exhibition — the world’s largest business aviation trade show. This venue has proven to be a [...]
Do you need to find and reach key audiences for your marketing messages? Are you looking for editorial contacts or places to advertise your products and services? This guide to the aerospace and [...]
According to Forrester Research, B2B marketers spend more on trade shows, conferences and events than on any other marketing tactic. They are especially important to aerospace and defense [...]
Information from Forrester Research Inc. shows that B2B marketers still spend the lion’s share of their budgets on in-person trade shows and events, closely followed by digital [...]
Question everything. Marketers who work with tight budgets must get comfortable with questioning the status quo. In 1987, the CEO of American Airlines saved $40,000 a year by removing a single [...]