While it’s helpful to be inspired by great work, sometimes the fear of doing something really, really bad can be even more powerful. The Bad Pitch Blog pulls no punches in outing terrible PR [...]
Enhance your media coverage with personalized pitches to relevant media. Pitch delivery methods vary. Some journalists like email, others prefer a phone call. Test the waters and see what works [...]
A good aerospace writer can write about most anything, and make it look easy. But becoming a good writer is hard work. In my experience, anyone with a background in journalism has a head start [...]
When doing business in Japan, it is customary to present your business card formally, using two hands and facing your colleague. In China, always present a small gift from your hometown or [...]
By Matt Thurber, Senior Editor, AIN Publications You’ve got news! But how do you get the word out? Although there are fewer print magazines now serving the aviation market, a seemingly infinite [...]