When it comes to advertising, there’s one thing we can all agree on — things are changing. Our month-long look at advertising was filtered through the lens of aerospace marketing professionals [...]
Part three of our April focus on advertising is a recap of written comments accompanying our survey about “The Role of Advertising in Aerospace & Defense.” The majority of respondents [...]
Advertising — once the mainstay of BDN’s business — is now a source of ongoing discussion, debate and uncertainty within the Aerospace and Defense industry. Our team routinely fields a great many [...]
Writing for BDN, Jill Fontaine recently interviewed Carol Dodds, Vice President of Advertising and Partnership at Aircraft Owners and Pilots Association (AOPA), to discuss a variety of issues [...]
While digital strategies are growing in popularity, print advertising in industry trade publications is still being used by many aerospace, defense and aviation marketers. As a service to the [...]