Last week, several members of the BDN team attended NBAA’S Business Aviation Convention and Exhibition — the world’s largest business aviation trade show. This venue has proven to be a [...]
Question everything. Marketers who work with tight budgets must get comfortable with questioning the status quo. In 1987, the CEO of American Airlines saved $40,000 a year by removing a single [...]
The May 10 Flight Manual focused on understanding the characteristics of purchasing decision makers within the business aviation (BA) and general aviation (GA) markets. This week we dig deeper [...]
Working in conjunction with AVweb, BDN Aerospace Marketing recently surveyed 2,500+ general and business aviation professionals to better understand who they are, and how and why they make [...]
Advertising — once the mainstay of BDN’s business — is now a source of ongoing discussion, debate and uncertainty within the Aerospace and Defense industry. Our team routinely fields a great many [...]