BDN fields a lot of questions about branding, and that’s what inspired this month’s series. If you’ve already determined that you have a branding problem, this blog is for you. Here we outline a [...]
We hear from lots of aerospace and defense professionals who think they have a branding problem or who tell us they want to “take their brand to the next level.” Quite often they are thinking [...]
Branding is an ongoing source of discussion and disagreement in aerospace marketing, according to our recent industry surveys. While some say they spend a lot of time and effort building their [...]
“I don’t have any money.” Those five words were how I was greeted as I approached an exhibitor at Heli-Expo recently. Of course, I took full advantage of the situation and handed him my business [...]
Would you pay $9,000 for a handbag? How about $150,000 or more? Plenty of people do. In fact, the Hermès Birkin bag, created in 1984 for actress/singer Jane Birkin, is so coveted that it commands [...]