Last week, several members of the BDN team attended NBAA’S Business Aviation Convention and Exhibition — the world’s largest business aviation trade show. This venue has proven to be a [...]
New year. New opportunities. Same inadequate marketing budget. Let’s face it, the budgeting process at too many aerospace and defense companies is flawed. Budgets may be dictated by people who [...]
Last week we brought you research data and insight about trends impacting aerospace and defense marketers. This week we continue that theme with verbatim comments from more than 30 survey [...]
This final installment in our series on purchasing behavior in General Aviation (GA) and Business Aviation (BA) seeks to better understand the marketing tactics that are likely to be most [...]
BDN believes in research both for the industry and for our clients. And you should, too. Please don’t discount research because you think you understand your audience. No one in our field can [...]