Month: September 2016

Start Planning Now: The 2017 A&D Trade Show Directory is Here

Download the 2017 A&D Trade Show Directory

According to Forrester Research, B2B marketers spend more on trade shows, conferences and events than on any other marketing tactic. They are especially important to aerospace and defense marketers.

That’s why, year after year, this handy directory of aerospace, defense and aviation events is our most popular download.  It’s the ultimate industry event reference — and it’s available to you now at no cost, exclusively from BDN Aerospace Marketing.

Download your 2017 A&D Trade Show Directory today, and check back later this year for updates. We will continue to add events as organizers finalize and make those details available.

10 Ways Your A&D Website is Silently Killing Sales

Information from Forrester Research Inc. shows that B2B marketers still spend the lion’s share of their budgets on in-person trade shows and events, closely followed by digital advertising/marketing, with content marketing, websites, and digital marketing tied for third place, followed by a broad range of other expenditures.

bdn-babw_pdf-download_200x349Our experience in aviation, aerospace and defense marketing confirms the Forrester findings. Events and conferences that facilitate in-person connections still reign supreme in our industry. However, we also see that website updates and development have become a priority for many clients.

In some cases, these marketers have realized that the time has come to modernize their current site for content, design and functionality. But, increasingly, the need to update a website is driven by a higher-level strategy to use the site as the hub of a larger marketing effort, often an inbound marketing program designed to generate leads from a pool of self-directed buyers who navigate the sales process without the help of a sales rep. In fact, Forrester reports that today’s B2B buyers are two-thirds to 90 percent of the way through their purchase journey before reaching out to the vendor they have found online.

The reality is that your website can work for you or work against you. It can enable sales — or it can kill them. Want to see how your website stacks up? Check out this list of 10 A&D Sales Killers.

[vc_separator type=”” size=”” icon=”plane”]

If you like this blog you may also be interested in:

The 9 Things You Must Consider Before Redesigning Your Website

Website Basics Checklist

Get Inspired: 5 Good A&D Websites

Your First Steps Toward a Meaningful 2017 Marketing Plan

It’s time to start putting together your 2017 marketing plan. This is a big effort that will drive your work in the year ahead, encompassing strategy, messaging, tactics, execution, budget, and schedule.

It can all seem overwhelming, but it doesn’t have to be —  if you follow our lead.

When BDN works with a new client we often start with a Discovery and Assessment session, and this is a good place for you to start, too. Following our detailed marketing planner, this structured information-gathering session includes a SWOT analysis, team interviews, discussion and brainstorming.

The intent is to gain an in-depth understanding of your business and  sales process while establishing measurable goals and objectives for the marketing effort. It should result in a working diagnosis, preliminary ideas and an overall budget range, followed by a market pulse and in many cases, more detailed research.

In this week’s audio program, Lisa Sifuentes, Ashley Cutler and Nick Markwardt discuss the BDN discovery and assessment process, why it’s important, and how to make it work for you.

Play the session below or click here to download the MP3.

[vc_separator type=”” size=”” icon=”plane”]

Interested in this topic? You may also want to download the BDN Marketing Planner: http://bdnaerospace.com/marketingplan/