7 Steps to Campaign Success in the Aerospace Market

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  1. Goals. What are you trying to achieve with this campaign? Who are you targeting?
  2. Research. Talk to your customers. What are their pressures, concerns, needs and drivers? What marketing tactics work with them? The aerospace industry is very different than other markets so it’s important to find out what works for your specific audience.
  3. Personas. Use your research to create a representative “persona” of each group you are targeting. This helps to visualize that person.
  4. Content. Map out your content based on what your persona research has outlined for you. Address your customer’s problems.
  5. Tactics. Your research told you where your customers engage and the best way to influence them. Plan out your tactics based on this and use your story map to tie it all together.
  6. Measurement. Make sure you’ve included a tracking mechanism on all tactics to measure success. If this isn’t tracked, then how do you know if your methods worked?
  7. Reassess. If you didn’t get the success you were hoping for, change a headline, try a different tactic, check your customer list contact info . . . keep adjusting until it works.